Recently, the Global Fragrance Think Tank project officially signed a contract with Huadu. With a total investment of 126 million yuan, the project is developed with great care by Guangzhou Fenhao Fragrance Co., Ltd., a local industry leader in Huadu. Relying on over twenty years of deep cultivation in the entire fragrance and perfume industry chain, the company is committed to building a modern aromatic economy complex integrating cutting-edge R&D, scientific research and research, immersive olfactory experiences, and regional industrial headquarters, which will precisely fills gaps of Huadu District's cosmetics industry chain in high-end innovation carriers and industry exhibition platforms, helping to add a new landmark demonstration project for high-quality development in the “Beauty Capital of China" .

Local flagship company is dedicated to the fragrance sector

Hardcore scientific innovation solidifies the foundation of projects

As a home-grown enterprise of Huadu District, Guangzhou Fenhao Fragrance is a key national high and new-technology enterprise and a Guangdong Province specialized, refined, differentiated, and innovative (SRDI) enterprise, which leads in the industry in scent digitalization and fragrance with emotional and functional benefits. The company has a global fragrance resource database with over 100,000 fragrance profiles, and independently built a digital fragrance R&D system and a flexible manufacturing supply chain platform. its innovative cooperation covers global chemical giants, top technology institutions, and universities: an innovation R&D center jointly established with BASF, an AI digital fragrance blending system partnered with Alibaba DAMO Academy, and an industry-university-research base in cooperation with South China University of Technology, Shanghai University of Applied Sciences, and other universities with fragrance programs. Long and persistent scientific research and innovation have given the company four cutting-edge core technologies in the industry: EEG olfactory detection, micro-expression emotion analysis, AI intelligent formulation, and natural biological extraction, and formed a complete closed loop from basic research in olfactory science to commercial application.

Leveraging Fenhao Fragrance's technological and industrial advantages, its affiliated company, Guangzhou Fenman Biotechnology Co., Ltd., has simultaneously created a synergistic and complementary industrial ecosystem. Fenman Biotech is deeply engaged in three major fields: food, new type tobacco, and daily chemical flavors and fragrances. As a leading supplier of natural flavor raw materials in the region, it is dedicated to the research and development of supercritical fluid extraction and other green bio-extraction processes. By continuously promoting innovative mass production of natural and organic fragrances, it has built, together with Fenhao Fragrance, an integrated industrial chain of "natural raw material extraction—intelligent flavor blending—end-product application", which provides complete upstream and downstream industry support for the implementation of the Global Fragrance Think Tank project.

A 20-mu combined complex has been established

for a national landmark of aromatic economy

The project is located in the core industrial area of Xinya Street in Huadu District, covering about 20 mu. With "Future Fragrance" as the core theme, it adopts the unique architectural design concept of "Eternal Ring" to create a nationally distinctive urban landmark for aromatic economy. Breaking away from the traditional factory and single R&D center mode, the project plans eight distinctive functional spaces that cover the entire industrial innovation chain: the Global Fragrance Think Tank Expo Hall that creates an immersive aromatic science popularization cultural tourism space, the BASF Joint Molecular Research Center that establish a multinational technology collaborative training base, the International Perfumer Evaluator Academy that fills the gap in cultivating high-end perfumer talent, the AI Fragrance Digital Center that provides customized formula R&D services, the multi-sensory science laboratory that dives into research of human multisensory integration, the global natural extraction R&D pilot-scale platform that opens channels for quantifying scientific research achievements, the International Beauty Supply Chain Exchange Center that provides a regular industry business matchmaking platform, and the Coffee Flavor Culture Center that expands the boundaries of innovation in the food flavor industry.

The project, where diverse business formats empower each other, integrates technology research and development, talent cultivation, industry commerce, and cultural tourism experiences, and builds a global platform for fragrance industry exchange and for cutting-edge ideas, giving Huadu a unique new brand as an aroma economy city.

Address the high-end shortcomings of the industrial chain

And empower from multiple dimensions the "China Beauty Capital" aroma industry cluster

Seizing the opportunity of the 2026 Guangzhou "Year of Investment Promotion," and closely aligning itself with the "12635" modern industrial system, Huadu District is continuously expanding its advantage in fashion consumer goods sectors, and deeply cultivating in building the beauty industry cluster in the “Beauty Capital of China”. Huadu is now home to over 350 cosmetics manufacturers, with a total beauty industry scale close to 20 billion yuan. It has recorded for years steady double-digit growth of beauty companies above designated scale in cumulative output value, boasts of well-developed upstream and downstream support, and demonstrate prominent industrial clustering effects. However, high-end fragrance R&D platforms and professional perfume talent cultivation platforms remain key bottlenecks hindering the industry's move toward high-end.

The contact signing of the Global Fragrance Think Tankproject comes timely. The project will fully integrate the entire ecosystem of Huadu's beauty industry from "raw material R&D — technological innovation — achievement transformation — industry exchange," and effect and drive the coordinated development of multiple related industries such as cosmetics and daily chemicals, snack foods, and functional personal care products. The project will drive the traditional fashion consumer goods industry to accelerate its transformation and upgrading towards digitalized, green, and high-end development; and such carriers as professional perfumery academies, joint laboratories, and other platforms, will continuously attracts global perfumers, fragrance R&D experts, tech-based innovation enterprises, and high-quality supply chain resources to gather in Huadu.

The Global Fragrance Think Tank project will expand the boundaries of the aroma economy and beauty economy, and innovatively explore a new integrated development model of "industrial innovation + industrial culture and tourism," to continuously unleash the combined effects of headquarters economy, innovation clustering, and talent introduction and cultivation, and constantly address shortcomings in high-end segments of the beauty industry chain, boosting the reputation of “Beauty Capital of China".